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Проект РВК и SPN Communications получил премию SABRE AWARDS

Проект РВК и SPN Communications получил премию SABRE AWARDS

РВК и агентство SPN Communications завоевали международную премию в области брендинга и репутационного менеджмента SABRE Awards. Совместный проект компаний по повышению прозрачности венчурного рынка России стал победителем в группе номинаций In2 SABRE. Список лауреатов In2 SABRE Awards на прошлой неделе опубликовал организатор премии – The Holmes Report.

«Повышение прозрачности венчурного рынка России» – комплексная коммуникационная кампания, реализуемая в рамках программы РВК по продвижению инновационной деятельности и направленная на развитие устойчивых механизмов, позволяющих упростить доступ к информации о венчурном рынке страны и обеспечить эффективное взаимодействие всех его участников (прежде всего, стартаперов и инвесторов). В числе сервисов, созданных в рамках проекта, – семейство медиарейтингов участников венчурного рынка России; уникальная интерактивная онлайн-игра «Венчурная карта», дающая целостное представление о венчурной экосистеме; серия «Путеводителей стартапера» по разным городам страны; смарт-тест «Какой ты стартапер?», в игровой форме обучающий молодых предпринимателей тонкостям ведения стартап-бизнеса. 

«В последние годы мир стремительно переходит на «инновационную модель» организации экономики и общества, – говорит Евгений Кузнецов, заместитель генерального директора – директор проектного офиса РВК. – Для того, чтобы данный переход произошел и в России, необходимо изменить очень многое – начиная от механизмов поддержки технологических компаний и заканчивая всей системой экономических отношений и общественных процессов. Столь масштабные изменения, в свою очередь, возможны лишь тогда, когда в обществе сформировано четкое понимание того, что такое инновации. Именно поэтому РВК уже много лет занимается масштабными коммуникационными проектами в данном направлении. Проект прошлого года, реализованный совместно с агентством SPN Communications, был призван насытить рынок четкой и понятной информацией о венчурной экосистеме, помочь ее потенциальным участникам разобраться в том, как устроена современная инновационная экономика и какое место в ней может занять любой человек, любой предприниматель, любая компания». 

В этом году категории In2 SABRE Awards в рамках европейского конкурса введены впервые. In2 (Insight + Innovation) означает, что компании-победители проявили креативность и инновационность в создании разнообразных видов контента и использовании новейших инструментов коммуникаций. Проект РВК победил в номинации «Убеждающий контент» (Persuasive Content), а также стал дипломантом конкурса в двух других номинациях: «Аналитические исследования для планирования кампании» и «Журналистика бренда / авторский контент: собственные медиаплощадки».

«Для агентства данная SABRE Award – двенадцатая по счету, – комментирует генеральный директор SPN Communications Андрей Баранников. – То, что в первый год вручения In2 SABRE мы с нашим клиентом РВК победили в данной категории, причем стали единственными российскими лауреатами, для нас большая честь. РВК поставила перед нами нетривиальную задачу по развитию информационной инфраструктуры рынка венчурных инвестиций, потребовавшую глубинных исследований отрасли и оригинальных решений. Многие созданные в рамках кампании информационные сервисы не имеют аналогов в России, а возможно, и в мире». 

Церемония вручения In2 SABRE Awards состоится в рамках In2 Summit, который The Holmes Report проводит 20 мая в Лондоне. А вечером того же дня состоится гала-ужин, на котором будут объявлены лауреаты десятой, юбилейной, премии SABRE Awards в «золотых» категориях – здесь проект РВК и SPN Communications также претендует на награду в номинации «Финансовые коммуникации». 




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