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В Петербурге прошла Digitale — конференция по маркетингу

В Петербурге прошла Digitale — конференция по маркетингу

16 ноября в Holiday Inn Московские ворота в четвертый раз прошла Digitale — крупнейшая конференция по маркетингу в Петербурге. Привычный формат был изменен: программа уместилась в один день, выступали шведские эксперты, организаторы впервые вручили премию «Маркетолог года». 

Программа завершилась дебатами спикеров на вечеринке после докладов, что также было в новинку для участников. Самыми необычными для участников Digitale были доклады «Как управлять медиа в этом неправильном мире» от специального гостя ИКРы, директора по digital-коммуникациям OMD Расмуса Бьюрстрома и директора по креативу R/GA Кая Хука о будущем digital-рекламы. 

В качестве бонуса к своему выступлению Хук показал рекламные ролики для Nike, за которые его агентство получило множество наград. Многие спикеры выступали на конференции уже во второй или в третий раз: Илья Балахнин, Виталик Быков, Дмитрий Кот, Владимир Гарев. Новичками на Digitale были industry-менеджер Google Юрий Долженко, digital- и PR- специалист Unilever Кристина Курс и бренд-маркетолог Елена Эрман. Юрий говорил об инсайтах пользователей Youtube и его перспективах для продвижения бренда, а Кристина рассказывала, как для маркетолога может быть полезен Instagram. 

Елена Эрман выступила с докладом о миссии бренда, а в конце программы стала первым лауреатом премии Digitale «Маркетолог года». Впервые в истории российских конференций на сайте Digitale был реализован онлайн- нетворкинг. Участники могли видеть друг друга в специальном разделе на сайте и знакомиться с помощью одной кнопки. Партнер конференции по игроизации Indee Interactive вовлекал участников в игру за ценный приз — iPad. Чтобы победить, участникам нужно было заполнить все поля специальными наклейками, которые выдавали за разные активности на стендах в выставочной зоне. CEO Indee Interactive Дмитрий Кириллов прокомментировал конференцию: «Мы смогли оценить мероприятие с разных сторон: как помощники организаторов, спикеры, просто посетители и организаторы стенда. 

Digitale — отличная площадка, чтобы показать себя и свои возможности, а благодаря коллегам из Serenity мы сами получили массу фана и общения. Всего за 2 года Digitale стала ведущей конференцией по интернет-маркетингу на Северо-Западе со своим особым стилем». 

Для тех, кому не терпелось продолжить общение, организаторы создали все условия на Digitale Party в ресторане Zig Zag. В начале участников ждали дебаты между Виталием Быковым, Даниилом Гридиным на тему «Брендинг vs Продаж» и Ильи Балахнина с Юлией Савицкой, главным менеджером Mailigen на тему «SMM мы Email». В качестве партнеров Digitale выступали Indee Interactive, Global Point, Коммерсантъ, Chief Time, Маркетинг Менеджмент, Эксперт, hh, курсы интерактивной рекламы ИКРа, ресторан Zig Zag и Crimson Jackets, рекламное агентство LAMA, видео-студия Robureau, Astra media group, колл-центр Telefunk, Комфортелл, Instabox и многие другие. 

Следующая конференция состоится в Санкт-Петербурге в апреле. 

Организаторы конференции — маркетинговое агентство Serenity.















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Наша история о себе, о том, как мы создавали компанию в рубрике «Гость номера» оказала заметное влияние на доверие к компании в целом. Партнеры и соискатели узнали о нас больше, многие заочно познакомились с нами благодаря подписке на журнал. Интервью понравилось и нашим клиентам – отношения стали более доверительными...

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