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За стеклом

10 марок солнцезащитных очков, которые выбирают знаменитости – на сцене и в жизни.


Face `a Face

Непростая марка из Франции. Бренд сам формирует моду, а не следует ей: детали очков, цвета, текстуры, материалы – сплошной эксклюзив во благо концептуального дизайна. Аксессуар имеет маркировку Hand made in France, что как бы говорит: «наши очки – произведение искусства». Иметь их стильно и престижно. Не случайно карьеристка Сандры Баллок в комедии «Предложение» выбирает Face`a Face наравне с сумочкой Birkin и туфлями Louboutin. Она носит черепаховую с зелеными линзами модель Ylang1.


Tom Ford

Американский дизайнер, поднявший дом Gucci, в 2007 году основал именной бренд, под которым, в частности, выпускает солнцезащитные очки. Одни из них вы видели на Джеймсе Бонде в «Кванте милосердия» (модель Tom Ford TF 108). В 2008 году дизайнер подался в кинорежиссеры, дебютировав с лентой «Одинокий мужчина». В ней Колин Ферт появляется в очках Tom Ford Pablo, мгновенно ставших бестселлером.


Carrera

Итальянская марка – лидер на рынке спортивных очков – образовалась в 1959 году, позаимствовав имя у известных автогонок Carrera Panamericana. Все эти годы бренд регулярно сотрудничал с выдающимися спортсменами, корпел над инновационными технологиями и дизайном и в итоге заслужил всеобщую любовь. Очки Carerra носят в жизни олимпийский чемпион, конькобежец Аполо Антон Оно, Анжелина Джоли, «рекламирует» в клипе Кристина Агилера.


Ray-Ban

Классика, американская марка, ставшая народно-культовой после того, как в 1961 году очки Ray-Ban Wayfarer надела героиня Одри Хэпберн в фильме «Завтрак у Тиффани». Модель Wayfarer («Путник») вошла в книгу рекордов Гиннесса как самые продаваемые солнцезащитные очки. Еще одну модель Ray-Ban Predator сделал культовой фильм «Люди в черном». Уилл Смит даже упомянул ее в саундтреке ко второй части: «The black suits with the black Ray-Bans on».


Kiton

Легендарная итальянская марка мужской одежды, для которой вот уже много лет создает очки компания Sover. В аксессуарах явно прослеживается характер бренда: утонченная элегантность – отсутствие показного логотипа, безупречное мастерство – линзы из японского стекла, детали из сверхлегкого титана. Вслед за Путиным в очках Kiton стал появляться на публике президент Медведев (например, для встречи с Боно он выбрал модель Napoli).


Emporio Armani 9592 RED

А вот Боно на встречу с Медведевым пришел в очках, которые Emporio Armani специально создал для Product RED – благотворительной организации, которую основал вокалист U2 и поддерживают American Express, Apple, Microsoft, Dell и другие компании. Последний год Боно как будто вообще не снимает эти очки, появляясь в них на всех концертах и светских мероприятиях. Дело в том, что 40% стоимости от каждого проданного аксессуара идут в помощь борьбе со СПИДом.


Blinde

Дочерняя марка Chrome Hearts, название которой почти что соответствует слову «слепой», – но не потому, что создана для плохо видящих, а потому, что все средства от продажи ее очков идут в помощь людям со слабым зрением. Для остальных – это шанс заиметь аксессуар бренда Chrome Hearts по демократичной цене. Blinde – такие же роскошные и стильные, просто без драгоценных камней и металлов. Очки этой марки стали известными после культового фильма «Матрица»: Нео носит именно их.


MDG

За этими тремя буквами стоят Мадонна, Дольче и Габбана. Первую совместную коллекцию очков – шесть довольно классических моделей – давние друзья выпустили в прошлом году. Этой весной коллекция певицы пополнилась еще пятью очками в стиле ретро – привет из 1970-х годов. Конечно, от Мадонны можно было бы ожидать чего-то более экстравагантного. Пока очки узнаются лишь по блестящему логотипу MDG на дужке в районе виска.


Oliver Peoples

После того как в 1987 году Энди Уорхол появился в очках этого бренда на обложке мужского журнала, Oliver Peoples обрела статус интеллектуально-концептуальной марки. На фоне других производителей она отличалась оригинальными винтажными оправами, что быстро заметил Голливуд. Очки с красными стеклами, которые носил Брэд Питт в «Бойцовском клубе», оправы Тони Старка «Железного человека» и героини Анжелины Джоли из «Особо опасен» – все это Oliver Peoples.


TAG Heuer

Часовая марка из Швейцарии, которая в прошлом году впервые выпустила коллекцию женских солнцезащитных очков под руководством Марии Шараповой. Теннисистка уже несколько лет была лицом бренда, так что появление ее автографа в уголке очков TAG Heuer – вполне закономерно. Оправы в стиле «авиатор», нержавеющие дужки из стали, применяемой в спорткарах, 100% защита от ультрафиолета – черты коллекции, разработанной нашей Машей.



Материал опубликован в федеральном выпуске журнала Chief Time за май 2011 года.




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